When Colette, my wife, decided we needed a new fridge, she did her homework first and considered the features she wanted in a fridge. She did this by visiting many stores asking the sales people for their opinions and reading the literature provided by the manufacturer.
During this process she gained confidence in the advice of a particular sales person and it was from this person she purchased the fridge. Although price was always a consideration, product benefits and confidence in the sales person were foremost. She did not mind paying a little more due to the pre-sales advice and assistance she received.
She purchased the fridge and had it delivered. All that was left to do was to plug the fridge into the power socket and it has performed its job to her expectations for the last 8 years without a problem.
If my wife needed to purchase a computer, I am confident she would purchase the computer from Cavva Computer World because our sales and delivery process fits her purchasing process.